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On this page you will find a collection of case studies of Communications and Digital Marketing work for charities across the UK and US. These projects have spanned across social media management, GIF creation, static content creation and digital marketing consultation.

I have a real passion for helping health/disability charities reach more people and build active and engaged online communities.

My books for social media management are currently closed. However I am available for consultancy work, GIF design and content design if that would be of interest to your organisation! Get in touch.

Invest in Access is a US-based organisation working to ensure entertainment, employment and education are all inclusive and accessible. Working directly with IIA's Founder and CEO I have created a range of GIFs for the charity.

The aim of these GIFs was to round out IIA's branding package and help the charity reach a new audience with their messaging. These GIFs provide the non-profit with a way to brand their social media presence fully and engage audiences with eye-catching pieces.

IIA GIFs have been viewed over 3 billion times, and have resulted in an accessibility themed collaboration between IIA and GIPHY.

Our selection of AAC (Augmented and Alternative Communication) GIFs were highlighted by GIPHY as the first GIFs dedicated to AAC users on their platform. We're so pleased to be adding much needed representation on varying communication and access needs.

Accessibility was a key driver for us with these designs, and so none of them flash on and off, the colours don't flash, and they're not animated quickly. If you would like to view the full animated set, you can do so via the Invest In Access GIPHY channel.

Together with IIA we have also worked together on digital marketing strategy, social media management and static content design. Our aim was to develop a cohesive brand identity that is friendly and approachable while still appealing to the charity's corporate clients.

IIA has worked with a range of clients focusing on ASL interpretation, accessibility consultation and event management across the US.

October 2020 - present (on-going)

Illustrated phone screens show the Invest in Access Instagram profile before and after. Before the images do not have a coherent theme or style. After the colours, graphic style and use of photography is cohesive. Colours featured now are various shades of green, blue, cream and brown.

ADSHG is a UK-based charity supporting people affected by adrenal insufficiency. For Addison's Disease Day 2022 we collaborated on a range of 10 GIFs. The aim of this project was to increase awareness of the condition, and provide artwork the community could use to share their own experiences. Within the first month, the collection has 178k views.

The collection was intended to be applicable beyond the Awareness Day, and so many of the designs can be used year-round. These illustrations were also licensed for use across the ADSHG website and social channels, and have been popular particularly with younger community members. They have allowed the charity to expand their reach and round out their brand identity.

If you would like to view the full animated set, you can do so via the Addison's Disease Self Help Group GIPHY channel.

May 2022

SOFT UK is a small non-profit supporting families affected by Trisomy 13 (Patau's Syndrome) and Trisomy 18 (Edwards' Syndrome). Together we developed an updated brand identity and social media strategy.

The charity supports families through a range of experiences including pregnancy, ending a pregnancy, pregnancy loss, baby loss as well as caring for a child or adult with either of these conditions and/or related disorders.

While many of these families face hardship and bereavement, the charity is also trying to highlight positive stories, provide hope and raise awareness of the range of experience. The visual identity was to tie into these themes, presenting SOFT UK as an approachable and friendly support system.
The rainbow colours used in the (already existing) SOFT UK logo have been utilised throughout the visual identity, with a deepened tone as to not alienate families currently facing a difficult time. The aim of this communications strategy was to stand out against clinical and cold medical information, and instead focus on highlighting the lived experience of families.
Within the first month of this strategy and visual identity being in place, engagement on social media increased by 200% and website clicks by  600%. The clear and cohesive identity has allowed for seamless expansion into different channels such as a new podcast series and Youtube channel all while maintaining a clear brand image.
January - June 2021

Illustrated photo screens show the Soft UK Instagram profile before and after. Before the images have awkward crops, there is no cohesive theme. After the text and images are cropped clearly, the style is cohesive. Updated brand colours show consistent use of pink, yellow, blue and green.
This Thing They Call Recovery logo featured on multicoloured background
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